Mediterranean Diet Forum and Olioliva 2013
The 2013 edition developed the main outputs of 2012 edition through focus groups and open debates for the 3 days of the event:
- Food Education, to the presence of the Ministry of Education and Research (represented by Prof. Garosci at a national and European level) with the double objective of involving the school sector and Imperia population (in order for the event to take root at a territorial level) and of starting to share at an international level the important experience of running food education among Mediterranean countries and within ReCOMed, with the aim of planning a more and more incisive and targeted action, also with the 2015 Expo to the horizon. On. Riccardo Garosci, in fact, during Friday 16 working session proposed to ReCOMed to participate, at institutional level, to the Milan Expo within the "Bio-Mediterranean" pavilion.
- Enlargementof Mediterranean Olive Oil Cities Network: at exactly one year from its creation ReCOMed celebrates the entrance of Lebanon as thirteenth country of the Network.
- "Olive Grove landscape" request of inscription within UNESCO Cultural Heritage of Humanity: elaboration of a document to be sent to all Ministries of countries participating to the Forum for subscribing the request to be presented to UNESCO International siege in Paris.
During the same days in Imperia took place another event, part of the same macro project: the annual exhibition OliOliva. The event was jointly organized by the Imperia Chamber of Commerce, the Italian Association for Olive Oil Towns, in collaboration with Liguria Region, in order to promote the extra-virgin olive oil, the olive sector and the agro food pre-eminences of Imperia district and Liguria region.
OliOliva is a complex event that combines together three distinct but interrelated elements, with a strong and effective communication impact: OliOliva exhibition, the celebration of the new olive oil, the trade show event taking place each November along Imperia city streets (around 200 stands dedicated to the extra-virgin olive oil and its correlated
products). This first main event gave birth to a further project, OliOliva's going on to..., involving several hinterland municipalities with their farms and oil mills as destinations of many itineraries devoted to the tourist discover and oil tastings taking place during winter weekends (low season time for our tourist operators so that we can contribute to deseasonalizing our tourist industry).
The third element is "Educated OliOliva" a series of debates and meetings devoted to deepen the cultural aspects of this sector, with the organization of conferences,
presentations and pragmatic projects following on from the Mediterranean Diet Forum. In 2013 OliOliva exhibition and Mediterranean Diet Forum were even more linked because an exhibition area, devoted to the Mediterranean area and all countries participating to the Forum, was created. This space was thought as an area to display some peculiar aspect these territories (a typical olive oil produced together with the main dishes belonging
to the Mediterranean Diet, traditional crafts and expertises or other peculiar specificities). Such aspects were presented as thematic workshops, where secondary education students will be involved in order to emphasize the organoleptic characteristics and nutritional properties of olive oil and other basic Mediterranean diet ingredients together with the dissemination of Mediterranean communal roots.